The Communication Group plc recently hosted a successful group press trip to Vialattea, the leading international ski area on the border of Italy and France, as part of a proactive media relations campaign to showcase the destination to media first hand.
Based in Hotel Chalet Faure in Sauze d’Oulx – one of the region’s 8 interconnected ski resorts – for three nights, the trip provided an opportunity for guests to explore the best Vialattea has to offer with a carefully curated itinerary. Hosted by The communication Group plc, across the three days guests discovered Sauze d’Oulx, Sestriere, and the wider 400km ski area with their dedicated guide, sampling the local cuisine at a selection of mountainside restaurants. Particular highlights included snow mobile transfers to and from dinner at Ristorante Ciaô Pais, and a Husky Dog Sledding experience through the wooded hills of Sestriere.
The Communicaton Group plc supported Vialattea to coordinate every stage of the trip, from identifying media targets, curating an itinerary to showcase the best of the destination, managing logistics, and accompanying media for the duration of their stay. Following the trip, long form coverage of Vialattea was secured in top target publications, including The Telegraph, Luxuriate Life, and The Arbuturian, to drive further awareness within the UK market.
