Earlier this summer, The Communication Group plc hosted top tier media and influencers at The Carlton Tower Jumeirah for an exclusive preview of the hotel’s new spa partnership with Grown Alchemist, the renowned biological beauty brand.
Guests enjoyed a preview of the Grown Alchemist Regenerator Facial in the hotel’s The Peak Fitness Club & Spa, one of two treatments being added to the hotel’s carefully curated spa menu. After their treatments, attendees were invited to enjoy a shake or smoothie in The Peak Members’ Lounge, where they also received an introduction to the wider Grown Alchemist brand. Upon departure, guests were gifted a spa voucher for them and a guest to use the facilities at The Peak Fitness Club & Spa following the event, driving further interest in the world-class wellness centre, as well as a goodie bag filled with Grown Alchemist’s ‘hero’ products.
The Communication Group plc supported on all aspects of the event, from conception through to execution, as well as launching the partnership to wider wellness media through targeted pitching. Publications in attendance on the day included the likes of BOAT International, Forbes, and Knightsbridge Magazine, among other top target media and influencers.
