Recently, The Communication Group plc hosted an exclusive event for top tier media and influencers in collaboration with The Carlton Tower Jumeirah, to launch the hotel’s latest partnership with Seed to Skin Tuscany, the acclaimed Botanicals and science-led skincare range.
Guests were treated to either a one-hour facial or body massage treatment in the hotel’s The Peak Fitness Club & Spa, showcasing some of the signature treatments which had been specially developed for the partnership. Before and after their treatments, attendees were invited to enjoy the new ‘shake’ menu and a light bite in The Peak Members’ Lounge, giving them the chance to experience more of the world-class wellness centre. Guests were also gifted a treatment voucher for them and a guest to use at The Peak Fitness Club & Spa following the event, driving further interest in the spa, as well as two Seed to Skin Tuscany products – The Divine Cleanser and The Radiance Exfoliator.
The Communication Group plc supported on all aspects of the event, from conception through to execution, as well as launching the partnership to wider travel and wellness media on the day of the event with targeted press release pitching. Publications in attendance on the day included the likes of Harper’s Bazaar, The Daily Telegraph, The Mail on Sunday and The Sunday Times Style, among other top target media and influencers.
