As part of LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra, the brand hosted high-profile media and senior LG executives at the Royal Albert Hall for John Rutter’s Christmas Celebration.
Ahead of the performance, guests enjoyed an intimate lunch in the highly exclusive Clive Room. Upon arrival, guests were introduced to the brand and the products from the LG SIGNATURE range that were being showcased on the day, which included the LG SIGNATURE OLED R TV, LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator. Attendees got to experience first-hand the impressive design and functionality of the products, with a product demonstration being provided before the serving of lunch.
Following a delicious three-course meal, guests were invited to take their seats in a Grand Tier Box to watch John Rutter conduct the Royal Philharmonic Orchestra through some of the world’s most famous Christmas carols, alongside a selection of the country’s leading choral groups. During the interval, desert canapés were served in the box, which included bespoke LG SIGNATURE branded eclairs.
The sophisticated event allowed guests an insight into the lifestyle associated with the ultra-premium LG SIGNATURE range. Guests witnessed the versatility and ingenuity of the product line, and had the chance to enjoy wines cooled to their optimum temperature ranges in the luxurious LG SIGNATURE Wine Cellar. Attendees were also gifted LG SIGNATURE-branded wine carriers with branded LG SIGNATURE Champagne stoppers and a bottle of Laurent Perrier Champagne to take home with them following the event.
Media in attendance on the day included the likes of FT HTSI, Hearst, The Arbuturian and Brummell. The Communication Group plc supported with all aspects of the event from development through to execution and will also support LG SIGNATURE’s successful partnership with the Royal Philharmonic Orchestra.
