In celebration of Royal Warranted Fulton launching the new Diamond Collection, the brand’s luxurious collection to date, The Communication Group plc invited a selection of Royal Correspondents as well as top tier fashion and lifestyle media to an afternoon tea at The Goring on 11 June 2019. Taking place in the private Garden Room, the afternoon tea began with a welcome speech by CEO Nigel Fulton on the inspiration behind the collection, the technical manufacturing process of the umbrellas and the brand’s Royal association. At the end of the afternoon tea all media attendees were gifted an umbrella from the Diamond Collection, as well as a given a hard copy of the brochure and press release on departure.
The attendees were of extremely high calibre of top tier national, London and consumer publications, including Vanity Fair, Tatler, Daily Star Sunday, Mayfair Times, The Lady and The Arbuturian. Editorial opportunities were discussed at length, with coverage secured across majority of the titles after the afternoon tea. Consultancy also gifted additional Royal Correspondents from top tier national and regional titles an umbrella from the collection, including Daily Mail, the Sunday Times and Evening Standard. All media gave positive feedback, with Toby White, Editor for The Arbuturian, commenting; “It was a pleasure to meet Nigel and his team, particularly over such conducive circumstances as tea at The Goring, and to come away with such a handsome gift!”