At the 2026 Monaco Grand Prix, Bombardier and ELIE SAAB brought together a select group of international media to unveil their first-of-its-kind collaboration, which sees the two brands working together to create a bespoke cabin design for Bombardier’s Global 8000 jet.
Titled The Haute Couture of Aviation, the collaboration combines Bombardier’s industry-leading engineering and performance with ELIE SAAB’s timeless design expertise, elevating the world’s fastest business jet’s cabin into a refined living environment where precision, comfort and timeless elegance converge. The unveiling took place at Bombardier’s Aviator Lounge in Monaco during the Monaco Grand Prix, placing the project at the intersection of performance, design and refined living, with guests being the first to view the reveal video, before Bombardier’s CEO Éric Martel and ELIE SAAB’s CEO Elie Saab Jr. joined Ève Laurier, Bombardier’s VP of Communications, Marketing & Public Affairs on the stage to offer further insight into the design and the background of the collaboration.
Top tier media from across Europe and the Middle East were in attendance, including Elite Traveler, BOAT International, VOGUE Arabia, Connoisseur Circle, MOJEH Magazine, and Economy Middle East. The Communication Group plc supported with all aspects of the unveiling event, from event conceptualisation to inviting and hosting media over the event.
