In October, LG SIGNATURE partnered with London Restaurant Festival (LRF) for its winter edition. The partnership saw LG SIGNATURE host high-profile media at a series of exclusive ‘LG SIGNATURE Hosts’ Wine Tasting events, while also engaging with high-net-worth and ultra-high-net-worth consumers.
The LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator were showcased throughout the four wine tasting events, giving guests the chance to engage the brand’s ultra-premium products firsthand, and showcasing LG SIGNATURE’s signature hospitality. LG SIGNATURE also partnered with LRF at their press launch event in September, where the LG SIGNATURE Wine Cellar, LG SIGNATURE Refrigerator and LG SIGNATURE OLED R TV took centre stage.
Throughout the festival, a competition was run for AMEX cardholders, event attendees and LRF’s Instagram followers to have the chance to win a state-of-the-art LG SIGNATURE Wine Cellar, maximising brand exposure and engagement with its target audiences. Attending media at the events included Forbes, Elle Decoration, Luxuriate Life, and The Luxe Review, among others, helping to strengthen LG SIGNATURE’s reputation with key media targets.
The Communication Group plc supported on all aspects of the partnership, with the aim of providing first-hand experience of the brand’s products to potential buyers, as well as strengthening relationships with the media.
