Apo Group is an innovative new London-based residential management company launching a brand new ‘living’ style membership and The Communication Group plc has been appointed to help build their aspirational lifestyle proposition within the market.
Apo has just opened its first location in Barking, East London, which will provide 597 thoughtfully designed one and two bed apartments to rent and a bucket list of services and amenities that take the hassle out of everyday life. Apo’s mission has been to create a flexible living experience through proactively listening and responding to its members’ changing preferences, building community and providing a range of aggregated lifestyle services through a subscription-based model.
Apo’s management team are pioneers in the UK multifamily sector, having previously launched one of the UK’s first specialist developer/operators back in 2013, and has successfully delivered deals of up to £400m with some of the world’s leading real estate investors. Apo plans to grow quickly and has an initial target of 10,000 homes across London.
With in-depth experience in building destination status, creating ‘places where people want to be’, The Communication Group plc will drive awareness of Apo’s unique lifestyle offering through like-minded brand partnerships and an exciting events programme. A little taster of what we will be helping Apo bring to the table includes an on-site bike club, live music gigs and a mini apiary with a number of beehives for tenants to enjoy homemade honey! We are looking forward to working closely with Apo to establish a number of lifestyle concepts and maintain a proactive press office over the coming months.
