The Communication plc supported LG SIGNATURE with the hosting of high profile members of the UK media and key LG SIGNATURE retail partners at British Summer Time Hyde Park for the Rolling Stones concert, as part of the premium brand’s ‘LG SIGNATURE Hosts’ experiences.
Guests arrived mid-afternoon to enjoy a selection of British picnic food and a ‘Best of British’ wine tasting with Tom Harrow AKA The Wine Chap. Tom Harrow guided guests through a selection of four perfectly chilled British wines: Wiston Estate Rose NV, Kit’s Coty Chardonnay, Hoffman & Rathbone Pinot Noir and Nyetimber Demi-Sec Sparkling, whilst showcasing the unique functions of the LG SIGNATURE Wine Cellar, from which the wine was served. he newly launched LG SIGNATURE TWINWash™Washer Dryer was also introduced and during event, guests also had the opportunity to get a first look at and interact with the product
Following the Rolling Stones set, each guest was gifted an LG SIGNATURE branded leather double wine holder, containing two of the wines included in the tasting –the Hoffman & Rathbone Pinot Noir, and the WistonRose NV – as well as an LG SIGNATURE branded champagne stopper. Representatives from several top-tier publications, including Mail Online, The Daily Telegraph, WIRED UK, The Times, Metro, Daily Express and The Arbuturian, were at the event.
