Grosvenor House Apartments by Jumeirah Living hosted a very special evening to learn more about the history of British luxury brand Alfred Dunhill. The event tied in with an exciting exhibition, at Bourdon House the London Home of Alfred Dunhill, to celebrate Dunhill’s 120 successful years of trading.
The evening began with a champagne reception in Grosvenor House Apartments’ stunning Grosvenor Penthouse, where guests were treated to a fascinating talk by Guy Julier and Jonathan Chapman, leading academics in design who have been working closely with Dunhill to curate an exhibition of the brand’s most famous pieces.
Guests then travelled the short distance to Bourdon House for exclusive access to Dunhill’s treasured collection, with archivists on hand to offer information and stories behind items such as Truman Capote’s tux, and the lighters of Churchill and Picasso. The 12 items in the exhibition each represent one decade of trading, and provide the perfect accompaniment to the story of how Alfred Dunhill took over his family’s saddlery business in 1893 at only 21 years old and converted the business to his eponymous brand. The brand quickly became a globally-acclaimed representation of high quality British craftsmanship, offering the finest in leather and luxury goods for the travelling man at a time of growing demand for automobiles.
The event was held as part of Grosvenor House Apartments ‘At Home Residents’ Programme’, designed to introduce residents to the best of a luxury London lifestyle, treating them each month to private evenings and master-classes with experts in the fields of fashion, music and the arts.