Recently, The Communication Group plc hosted a week long press trip to Dubai, Abu Dhabi and Oman, in collaboration with Jumeirah Hotels & Resorts, to showcase the different personalities of the three Middle Eastern destinations.
The trip started at Dubai’s Jumeirah Dar Al Masyaf, before heading to Jumeirah at Saadiyat Island Resort in Abu Dhabi and ending at the recently opened Jumeirah Muscat Bay in Oman. During the trip, attending media got to experience the variety of Jumeirah’s offering in the Middle East, getting a taste for the brand’s renowned hospitality as well as its exceptional dining experiences through meals at restaurants including the Michelin-starred Al Muntaha at Burj Al Arab Jumeirah.
Guests also enjoyed a range of cultural experiences during the trip, such as an outing to Dubai’s Alerskal Avenue, a trip to the Louvre Abu Dhabi, and a tour of Muscat city, which included a visit to the Sultan Qaboos Grand Mosque. Attendees also enjoyed a sunset abra ride at Madinat Jumeirah, as well as being treated to a spa treatment and a sunset boat tour in Muscat.
The trip was hugely successful, with attending media from BOAT International, Forbes, Country & Town House, Arcadia and The Arbuturian. The aim of the trip was to showcase the ease of planning a multi-centred trip to Jumeirah’s Middle Eastern hotels, as well as to introduce media to Jumeirah Muscat Bay, one of the brand’s newest properties.
To learn more about our work with Jumeirah, follow this thread.
