LG SIGNATURE hosted influential members of the British media at a virtual money can’t buy experience, with Michelin Starred chef Sally Abe. Demonstrating the capability of the LG SIGNATURE Refrigerator & LG SIGNATURE Wine Cellar, LG SIGNATURE Host’s ‘National Picnic Day’ was a celebration of not only the iconic day, but also the end of lockdown, and the start of summer.
Ahead of the event, media were sent a luxury LG SIGNATURE hamper with picnic wares and ingredients to create the perfect picnic dishes at the event. Chef Sally Abe hosted two virtual sessions, where she guided attendees through the cooking process, all while showcasing her LG SIGNATURE products. The following publications were in attendance: Elle Decoration, Evening Standard, Forbes, Vanity Fair, Wallpaper*, Mail Online, and Sunday Times Magazine to name a few.
LG SIGNATURE is the first ultra-premium brand across multiple product categories from global innovator LG Electronics. Catering to the most discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, the distinctive LG SIGNATURE products were designed with their true essence in mind – streamlined to focus on each product’s essential function while maintaining the LG SIGNATURE’s modern, signature design.