Recently, as part of LG SIGNATURE’s partnership with the Royal Philharmonic Orchestra, the brand hosted both media and senior LG executives for an exclusive experience at The Royal Albert Hall for ‘The Music of Bond’.
Upon arrival, guests were greeted the Royal Albert Hall’s exclusive Clive Room with a martini, either with a twist or with olives, before enjoying a game of Blackjack at the croupier-hosted casino table with ‘LG SIGNATURE Fun Money’. In keeping with the theme of the evening, the winner received a collection of James Bond memorabilia, which included a box of socks from the 007 anniversary collection by The London Sock Exchange, a Bella Freud James Bond Dr. No mug and ‘Bond Cars: The Definitive History’ book. Each guest also received an LG SIGNATURE-branded wine carrier, which included branded champagne stoppers and two bottles of limited-edition 007 Bollinger.
Guests enjoyed canapés and starter-sized bowl food during the game, before being seated for the main course. Wine, paired with the main course, was served at its optimum temperature from the LG SIGNATURE Wine Cellar, giving guests a first-hand look at the impressive design and functionality of the product.
Following the main course, guests were invited to take their seats in a Grand Tier Box, from which they enjoyed the Orchestra’s interpretation of the world-renowned music of Bond. Drinks were served throughout the performance, while dessert carousels based on Bond movies were served during the interval. As guests enjoyed their desserts, they also had the opportunity to mingle with two esteemed musicians from the RPO.
The event was a huge success, allowing attendees to experience LG SIGNATURE’s hospitality and get an insight into the ultra-premium brand. Media in attendance on the day included the likes of BOAT International, the Daily Mail, the Daily Express, and Mayfair Times. The Communication Group plc supported with all aspects of the event and the wider partnership, from conception through to execution.
