The Communication Group plc recently supported Bombardier in showcasing its rebrand through a series of podcast interviews with Ève Laurier, Vice President of Marketing and Communications at Bombardier, securing guest spots for Ève on What the Luxe, The Corporate Jet Investor, and The Luxury Club. Across these conversations, Ève discusses Bombardier’s brand transformation over the past five years and what it took to reach its current position.
From a legacy Canadian manufacturer to a focused business aviation brand, she explains how Bombardier has evolved beyond traditional perceptions of private aviation, challenging the notion of “luxury” in favour of something more enduring. The result is an esteemed brand built on performance, trust, and craftsmanship, expressed consistently across client experience, communications, digital channels, and aircraft delivery to customers.
With the Global 8000 now the fastest civilian jet since Concorde, Ève also uses the podcasts as a platform to discuss redefining long-haul travel through both speed and innovation. Highlighting Bombardier’s position as a pure-play business aviation leader, where wellness has become central to aircraft design, the Global 8000 sets a new benchmark for long-haul travel, combining performance, innovation, and passenger wellbeing.
The Communication Group plc has played an integral role in positioning Bombardier following its rebrand, with these podcast placements forming part of a wider communications strategy that highlights Bombardier as a leader in the luxury space.
