The Communication Group plc worked with Ballymore to create a one-night only music festival ‘Into the Woods’ at their development, Goodluck Hope on 4th July.
We partnered with Three Bears Entertainment to secure a line-up of some of the UK’s most popular music and dance artists including; Vanessa White, Anna Wolf, Michael Rice, Donel and Flawless, with sets from top DJs including DJ Krystal Roxx, DJ Flores and DJ Crikett.
In a nod to US Independence Day we also put on an American themed BBQ to feed hungry guests and offered a range of cocktails and craft beers for guests to drink.
To launch the event we secured an exclusive with the Mail Online, featuring Three Bear’s new studio and festival, as well as announcing the line up. A link to the ticketing website was included in the article. To drive ticket sales we created a partnership with Londonist, the leading listings site in London, promoting the event via Twitter to their 1.4 million followers. Additionally local residents and networking clubs were offered discounted tickets.
On the night it was a full house, with a party that went on well into the evening and bringing nearly 200 people down to Goodluck Hope.