On a recent UK tour, Italian-French Ski resort Vialattea showcased its recent innovations and expansions at two of the world’s best-attended travel and ski exhibitions, the London Snow Show and World Travel Market.
On Saturday 21 and Sunday 22 October, Vialattea was present at the London Snow Show, the UK’s largest ski and winter sports exposition. Following the unveiling of their news and innovations for the 2023/24 Winter Season at a press conference in Turin on Friday 20 October, representatives from Vialattea and their partner, Turismo Torino e Privincia travelled to London’s ExCel centre to network with stakeholders and consumers across the weekend. A quiz competition for a free stay for two at a Vialattea resort was run by The Communication Group plc, which encouraged attendees to engage with the Vialattea stand and learn more about the region. Additional on-stand activities included a selfie stand photobooth and a branded ‘Spin the Wheel’ with a series of Vialattea gadgets to give away to visitors.
Following the success of the London Snow Show, Vialattea returned to London from 6 to 7 November to attend World Travel Market 2023, the world’s most influential travel and tourism event. Holding 16 media and trade meetings across two days, representatives from Vialattea met with top-target media and key industry stakeholders, introducing the region to the UK market, sharing details of recent innovations and plans for future investment, and exploring opportunities for partnership initiatives.
Both events represented successful opportunities to launch Vialattea to the UK market, building brand awareness in the region’s primary foreign market and generating opportunities for collaboration with media and industry contacts. The Communication Group plc supported Vialattea in all aspects of the two shows, including logistics, on-stand activations, competition planning, giveaways, and securing of meetings with top-target media.
