The Communication Group plc recently supported Somabay with a press and influencer trip centred around the launch of their newest hotel, The Kaktus Hotel and Co-Working Hub. The new opening offers a unique blend of leisure, sports, and relaxation, set against the backdrop of the Somabay peninsula.
The itinerary showcased the full breadth of Somabay’s lifestyle offerings, from rejuvenating Aqua Tonic treatments at The Cascades Spa & Thalasso to exceptional dining experiences at the Somabay Marina and Wyte Beach Club. A private boat trip gave those attending the chance to snorkel and discover the Red Sea’s vibrant marine life and underwater world, while a highlight of the trip was the Kaktus Hotel launch party, which drew guests from around the globe. The evening was brought to life with dynamic DJ sets and Poi fire dancers, creating an unforgettable atmosphere.
The Communication Group plc managed all elements of the trip, from inviting media to managing logistics and on-the-ground support. Attendees included journalists from Hello! Magazine and The Arbuturian, as well as key lifestyle influencers.
