Fred. Olsen Cruise Lines recently unveiled an industry-first, multi-platform digital campaign created using Hybrid AI, the fusion of human-led creative disciplines including live action, CGI and photography with cutting-edge generative AI, setting a new benchmark for innovation in the travel industry.
Production partner nmatic.ai, one of the world’s first Hybrid AI creative production studios, supported Fred. Olsen in the delivery of the campaign, including visuals for a television commercial by Emmy-award winning director, Jonathan Jones, developed from a concept created by leading marketing services agency Blunt House.
The campaign also debuted the world’s largest AI digital twin for a single object – a Fred. Olsen cruise ship. The digital twin, created by nmatic.ai, can be reused across different destinations from the Arctic Ocean to the Caribbean. This will support more flexible planning and cost-effective Fred. Olsen campaigns in the future.
The Communication Group plc supported the launch of the campaign with a strategic media programme, securing top target marketing and advertising coverage in Marketing Week, Ad Age and Creative Boom.
