The Communication Group plc facilitated the introduction and partnership between our client, EcoWorld Ballymore, and JDRF, a charity organisation which funds research into type 1 diabetes. The partnership included a Research Briefing and Reception at the Embassy Garden Marketing Suite, and a substantial contribution from sales at Embassy Gardens during May and June to be donated to the organisation. The event will provide an important update on the charity’s latest research into type 1 diabetes and will be attended by JDRF’s top supporters including broadcast journalist Justin Webb.
JDRF is part of a global network that funds world-class research into the condition, as well as providing invaluable support to those living with it and their families. Currently, type 1 diabetes affects 400,000 people in the UK, 29,000 of which are children. It is a condition that can affect anyone at any time and occurs when a person’s immune system attacks and destroys the beta cells, which produce insulin, in the pancreas. The Prime Minister, Theresa May, has publicly spoken about her own experiences of living with type 1 diabetes and has attended JDRF events.
Embassy Gardens is a landmark development set within the Nine Elms on the South Bank regeneration area. The charity was an obvious fit for the developers as health and wellness is central to the Embassy Gardens ethos. The resident amenities and homes are designed to provide a tranquil and relaxing living environment and the development is characterised by its variety of open green spaces. Residents are free to enjoy the development’s sunken gardens, private squares and winding ravine which form part of the new linear park which will run from Vauxhall to Battersea Park.