Both The Trafalgar St. James and Embassy Gardens were delighted to collaborate with CHUBBY HEARTS Over London, the public design project conceived by Anya Hindmarch as a love letter to London.
Starting on Valentine’s Day, and continuing on as a celebration of London Fashion Week, giant ChubbyHeart balloons were suspended over (and sometimes squashed within) famous London landmarks and prominent locations across the city. The Embassy Gardens balloon was raised from the marketing suite roof terrace, with the backdrop of the new US Embassy, on Monday 19th February and the Trafalgar St. James’ balloon was suspended over Trafalgar Square on Tuesday 20th February, both floating from dawn until dusk. On behalf of our Clients, The Communication Group plc hosted breakfast events to celebrate the raising of the balloons, with attendees including the likes of Boat International, Conde Nast Traveller and Spears. There was also significant exposure secured around this activation including a lead feature in Mail Online and viral social media.