On Wednesday 01 September 2021, LG SIGNATURE hosted the inaugural Hurlingham Club Arts Festival where guests were invited to enjoy one of the luxury brand’s exclusive ‘LG SIGNATURE Hosts’ experiences, allowing unique access to enjoy some of the UK’s top society events.
Guests were invited to enjoy a day of performing arts including drama, opera, music, comedy and cabaret, held at one of London’s most exclusive members clubs. As an official partner of the festival, LG SIGNATURE hosted the Broom House Bar, with drinks and refreshments served out of the LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator. Guests were also given first-hand access to the world’s first rollable television, the recently launched LG SIGNATURE OLED R. At midday, the picnic lunch was served on LG SIGNATURE branded picnic rugs, followed by an exclusive wine tasting out of the LG SIGNATURE Wine Seller with a sommelier from Honest Grapes.
LG SIGNATURE hosted 25 guests, including VIP’s Jo Wood and daughter Leah Wood as well as DJ and Model Zara Martin. Additionally, a number of high-profile media were also in attendance, including the likes of Harper’s Bazaar, House & Garden, Mayfair Times, Wallpaper* and MilliOnAir Magazine. Getty Images was on-hand to capture the evening, with an anchor feature subsequently secured in the online publication Mail Online, one of the world’s most widely read news platforms. Furthermore, significant social media coverage was generated following the event, with guests promoting the activation on their Instagram accounts to a combined follow reach of 181,677.