The Communication Group plc has been appointed by The London Silver Vaults, home to the largest retail collection of fine antique and contemporary silver in the world.
Nestled in the heart of London beneath Chancery Lane, the London Silver Vaults are one of the most unique underground shopping destinations in the capital. The Vaults are home to over 30 specialist shops, each one a treasure trove of wonderfully crafted antiques and silver items from around the world, dating from the 1600s to the present. Known as the home of silver shopping, the Vaults have sold to private buyers, collectors, decorators, the international trade, Royalty and stars from the stage and screen, including Sir Steve Redgrave, Liberace, Anthony Hopkins and Twiggy over its 60 year history; also providing all of the silver props for the filming of Downton Abbey.
All of the vault owners are independent retailers and many are third generation family businesses, with a fount of expert knowledge and rich history. The Vaults are a destination in their own right, and cater for all occasions and budgets; offering silver, old Sheffield Plate and silver gilt tableware, cutlery, gifts, jewellery and special collectors’ items. The Vaults are steeped in history, having originally been a safe deposit for wealthy Victorians to store their valuables, and then becoming a secure storage place for London silver dealers during World War II.
On Wednesday 22nd November The Communication Group plc organised two events at The London Silver Vaults to drive shoppers to The Vaults and raise awareness among Londoners. Silver Wednesday was separated into a public shopping event from 3pm-6pm, followed by a VIP event for press, clients and HNWI from 6-8pm for over 140 guests.