On Tuesday 9 April 2019, The Communication Group plc invited a selection of top tier journalists and key trade partners on behalf Somabay for dinner at the Bluebird restaurant in Chelsea, for the third year running. A key focus of this year’s event was to highlight the destination’s commitment to sustainability and eco-friendly practices, as well as announce the exclusive new lifestyle brand, Mesca. The format of the event included a champagne reception at 6:30pm followed by an introduction by Ibrahim El Missiri, CEO of Somabay, and a destination video presentation.
The Communication Group plc secured a total of 19 media/trade attendees for a sit down three course dinner in the exclusive Beaufort private dining room. The attendees were of extremely high calibre, writing for a range of top tier national, London and consumer publications such as The Mail on Sunday, The Daily Telegraph, Family Traveller, Metro and The Sun. Media visit opportunities were discussed at length with many attendees expressing interest in visiting the destination. Key tour-operator contacts including Holiday Designers and Soliman Travel also attended the event.