The Communication Group plc secured a fantastic opportunity for Somabay, the luxurious destination on the Red Sea, to be showcased in London Evening Standard, both in print and online. We arranged for deputy editor Ian Walker to stay at both the Westin Somabay Golf Resort & Spa, and Sheraton Soma Bay Resort, and the resulting piece was featured on the front cover of the travel section. The article positioned Somabay as a “self-contained community, 45 minutes from Hurghada airport and two hours from Luxor”, commenting on its location as sitting “on a peninsula jutting into the Red Sea.” The feature also touched upon the fantastic array of activities available at the destination, commenting, “between its walls are five hotels, one of the world’s largest sea-water spas, a championship golf course, a dive centre and marina”
Overall the article perfectly positioned Somabay as luxurious family escape destination, with a wide range of world-class amenities; generating brilliant exposure for Somabay within an extremely targeted audience.
To view the piece online, please visit: https://www.standard.co.uk/lifestyle/travel/rediscovering-egypt-at-the-red-sea-resort-of-soma-bay-a3533456.html