The Communication Group plc recently hosted a group influencer trip to Geneva to showcase the city’s inaugural lakeside summer festival, Genève Genève.
During the trip, guests had the chance to attend the new annual festival, which aims to promote local creativity with the iconic Lake Geneva as its backdrop, featuring everything from musical performances to drone shows and pyrotechnics. The festival saw the lakeside transformed into five distinct areas of wellness, music, food, arts and culture, and a children’s area, giving attendees the opportunity to experience Geneva’s versatility and discover local talents.
Throughout the weekend, guests also enjoyed a Tuk Tuk wine tasting tour to Domaine Les Perrieres, a chocolate-making workshop at La Bonbonniere, and a guided tour of the Old Town and its treasures, with further highlights including dining on fondue at the historic Les Armures, indulging in brunch at Kiosque des Bastions, and a boat cruise on Geneva’s world famous lake.
The Communication Group plc supported with all aspects of the trip, from identifying influencer targets to logistics and hosting guests throughout their stay.
