The Communication Group plc is delighted to announce its appointment by Hyatt, the global hospitality brand, to promote its World of Hyatt membership programme through the execution of a ‘Be More Inspired’ campaign which celebrates notable rising stars.
The new series will offer World of Hyatt members access to intimate events and exclusive behind-the-scenes content of notable rising stars around the globe, kicking off with British marathon runner Philip Sesemann, who will take to the roads of Paris this August as he reaches the pinnacle of a journey to the top of his field, with World of Hyatt members being invited to an exclusive Q&A event with Philip at Hyatt Regency London – The Churchill on 13 August 2024, following his return to London.
Later this year, the ‘Be More Inspired’ series will make its way to Dubai, where Hyatt will be partnering with an up-and-coming designer as they prepare to showcase in the world-renowned Dubai Design Week.
Through working with rising stars like Philip, Hyatt is building on its ‘Be More Here’ brand platform to invite guests, members and customers to lean into the transformative powers of travel and be truly in the moment.
The Communication Group plc will handle the execution of the ‘Be More Inspired’ campaign for Hyatt globally, with the remit including media relations, video content creation, and event management for World of Hyatt members, giving them exclusive access to notable rising stars around the world.
