The Communication Group plc hosted a group press trip to Geneva, themed around the increasingly popular ‘detox to retox’ trend. TCG secured four top-tier media attendees for the trip, from Grazia, The Week Portfolio, The Arbuturian and BALANCE Magazine.
TCG assisted the Client (Geneva Tourism) with the itinerary which incorporated a number of detox elements, including wild swimming in Lake Geneva, an outdoor yoga experience and an e-bike ride through the vineyards. Once the detox part of the trip drew to a close, it was time to indulge and commence the retox… The retox element included a trip to one of Geneva’s finest chocolatiers for a spot of chocolate tasting, as well as fondue experience and wine tasting…
Come to Geneva to experience the best of both worlds…
