Recently, The Communication Group plc organised a successful group press trip to Geneva to showcase the city’s Christmas markets, recently named Switzerland’s best by European Best Destinations.
During the trip, attendees stayed at the Mandarin Oriental Geneva and experienced a selection of Geneva’s winter attractions through a thoughtfully curated three-day itinerary. Highlights included relaxing at Bain-Bleu Hammam & Spa, crafting chocolate cauldrons at La Bonbonnière in celebration of L’Escalade, afternoon tea at Hotel d’Angleterre, and exploring the enchanting Christmas markets, with a stop at the Fondue Chalet for a traditional Swiss dining experience.
The Communication Group plc supported on all elements of the trip, from identifying media targets to managing logistics and accompanying the media throughout their stay. Attending media included journalists from Kensington & Chelsea Review, The Scotsman and Beau Monde Traveller, which are key target titles for Geneva Tourism.
