This summer, Jumeirah hosted an exclusive UK media dinner at the newly opened La Maison Ani at Jumeirah Carlton Tower, bringing together a select number of top-tier UK journalists to drive awareness of the latest news from across Jumeirah’s global portfolio.
On arrival, guests were welcomed in Jumeirah Carlton Tower’s Afternoon Tea Room with a glass of champagne, with The Communication Group plc representatives making introductions to key Jumeirah spokespeople – including hotel GMs from across the portfolio and senior leadership figures –offering an opportunity for key figureheads to mingle organically with guests before dinner. Before guests made their way to La Maison Ani for dinner, Jumeirah’s Chief Commercial Officer Alex Lee gave a short welcome speech, focusing on Jumeirah’s recent rebrand as well as sharing updates from across the portfolio.
A sharing-style dinner followed, with each table setting displaying a bespoke branded menu and story card, with the latter providing context on Jumeirah’s rebrand, with a focus on the brand’s ethos of Arabian hospitality. Representatives from Jumeirah and The Communication Group plc were distributed equally amongst media attendees during dinner, allowing for informal conversation around the brand to flow throughout the evening.
The dinner was a great success, with attending media including the likes of Vogue, Tatler, Hearst, The Daily Telegraph, and Condé Nast Traveller. The Communication Group plc supported on all aspects of the event, from conception through to hosting on the evening.
