This month, Riverscape, the new waterfront development in the heart of London’s Royal Docks, hosted the return of the annual Royal Wharf Summer Fete, a family fun-day for the local community.
The Summer Fete offered an exciting programme of activities and live entertainment, including an outdoor HIIT class, yoga on Royal Wharf Pier, live music sets, children’s workshops and games, street food and drink pop-ups, and a waterfront market showcasing local creatives and independent brands. The Summer Fete celebrated the thriving community at the Royal Wharf development, whilst generating interest and excitement about Riverscape, Ballymore and Oxley’s new neighbouring development, which is bringing 749 contemporary homes to the market. Tours of the brand-new riverside show apartments ran at regular intervals throughout the day.
The Communication Group plc co-ordinated the event from concept to execution, with this activation celebrating the latest chapter for Royal Wharf and Riverscape, and further establishing its destination status to both first-time visitors and prospective buyers.
