The Communication Group plc recently collaborated with Jumeirah Carlton Tower to host a selection of key media targets for the hotel’s Mary Quant campaign, celebrating fashion, culture, and the iconic style of the 1960s during London Fashion Week.
On display in the hotel’s lobby was a vintage Mary Quant dress, displayed alongside a vibrant floral installation by Moyses Stevens which echoed the dress’s playful patterns. This was complemented by a limited-edition afternoon tea, featuring a limited-edition dessert inspired by the dress, which media were invited to try in celebration of the campaign.
The campaign generated significant interest among key media targets, securing coverage in top publications such as Country & Town House, Mail Online, and Luxury London, as well as across social media, on channels including The Independent. The Communication Group plc played a pivotal role in every aspect of the campaign, from managing press announcements to organising media visits, ultimately positioning the hotel as a leader in the fashion and luxury hospitality spaces.
