This September, The Communication Group plc supported the delivery of the exclusive launch celebration of Alma. Located in the heart of a lively neighbourhood in Aldgate East, Alma is British Land and Native Residential’s new rental community, offering 159 contemporary apartments just moments from the City of London and complete with exceptional resident amenities.
The event provided guests, including media and prospective tenants, with a special preview and private tours of Alma’s collection of newly launched homes, such as premium 24th floor penthouse apartment overlooking the City and Canary Wharf. Fresh summer cocktails were served in the penthouse, with canapes and beers supplied by local businesses from Aldgate East also enjoyed throughout the event. The evening was set to special live performances, while a collection of bespoke artwork curated by eight local artists was also unveiled, ahead their permanent display across amenity spaces at Alma.
The Communication Group co-ordinated all aspects of the event, including production, promotion and on-site management, and will manage a series of further bespoke events at Alma this autumn, bringing new audiences to the development and showcasing Alma’s aspirational lifestyle proposition.
