The Communication Group plc is pleased to announce its appointment by Anchord, a groundbreaking new luxury raffle company giving participants the unique opportunity to win a week-long superyacht holiday for six people, every single month.
As well as making participants’ dream holidays a reality, each month will also see Anchord donate a minimum of £10,000 to Naomi House & Jacksplace, whose work supports life-limited and life-threatened children and young adults. Additionally, every raffle will also support a hospice in the previous month’s winner’s local area, instilling a sense of community to the initiative.
To mark the launch, a group press trip was hosted aboard Daloli, the 33-metre superyacht that will also host Anchord’s first winner. The press trip, attended by journalists from Mail Online, The Sun, and National World, gave guests the chance to ‘live like a billionaire’ for the duration of the charter, complete with a full crew, gourmet dining, and all the add-ons that the winner will get to experience.
An exclusive launch event was also hosted at Langan’s Brasserie ahead of Anchord’s official launch, attended by media, celebrities, influencers, and partners, rounding off with a spectacular flash mob in Piccadilly Circus to celebrate the occasion.
The Communication Group plc will handle media and influencer relations for Anchord, as well as supporting with partnerships and events.
