Recently, The Communication Group plc supported Hyatt with the first activation in its ‘Be More Inspired’ Rising Stars series, which offers World of Hyatt members access to intimate events and exclusive behind-the-scenes content of notable rising stars around the globe.
To kick off the series, Hyatt worked with British Olympian Philip Sesemann to film exclusive content of his training for the Olympics, as well as capturing him enjoying downtime in Hyatt’s hotels, with the content being rolled out across Hyatt’s social media channels and in-room TVs following the conclusion of the campaign.
An intimate Q&A event also took place at Hyatt Regency London – The Churchill as part of the campaign, with a mixture of World of Hyatt members, journalists and influencers in attendance to watch athletics commentator and former British long-distance runner Tim Hutchings interview Philip about his inspiring journey into professional athletics. Guests were welcomed with drinks and canapés, before being seated for the Q&A. Following the discussion, audience members were able to ask Philip their own questions before the drinks reception restarted, with guests having the opportunity to meet Philip and Tim and learn more about Philip’s career and ambitions in an informal setting.
The event was a great success, with a number of guests expressing interest in attending similar events in future. The Communication Group plc supported on all aspects of the campaign, from filming with Philip, to event logistics and wider media relations.
