Recently, The Communication Group plc supported Din Tai Fung Centre Point with the hosting of an exclusive influencer masterclass to generate social media coverage of its new summer drinks menu, while also showcasing the restaurant’s separate bar area – a world-first for the brand.
The evening was attended by a mixture of food and lifestyle influencers, who were welcomed to the bar area with a short introductory speech on the Din Tai Fung brand by The Communication Group plc, before starting the intimate cocktail masterclass. For the first round, guests were invited to select a card randomly which had the name of the cocktail that they would be making, before being expertly guided through the steps by the Assistant Bar Manager. Following this, guests were able to drink their creations while also enjoying a selection of bar snacks, which included fan favourites such as the Mushroom & Truffle Xiao Long Bao, Taiwanese Fried Chicken, and the Crispy Golden Prawn Pancake.
Guests were then able to choose one of three mocktails available on the new menu, which the Assistant Bar Manager demonstrated, taking time to speak through each step as well as explaining why certain ingredients had been chosen. The refreshing mocktails were served to guests with a dessert of Salted Egg Yolk Custard Lava Buns, before attendees paired up for the final round to make a cocktail of their choosing.
The masterclass was a great success, driving social media coverage which showcased both the new drinks menu and the separate bar area. The Communication Group plc supported on all aspects of the event, from conception through to hosting on the evening.
