Recently, The Communication Group plc hosted two exclusive preview events for top tier media and influencers in collaboration with Jumeirah Carlton Tower, launching the hotel’s latest partnership with GROUND Wellbeing – the Irish skincare brand recognised for its commitment to natural ingredients and sustainable wellbeing – as part of a wider global rollout of the partnership across Jumeirah’s portfolio.
Across two days, guests were invited to The Peak Fitness Club & Spa to experience the Biome Facial, which is exclusive to Jumeirah Carlton Tower for the first 6 months following the treatment launch. Guests were greeted on arrival and escorted to The Peak Members’ Lounge, where they were introduced to GROUND Wellbeing’s founder, Peigín Crowley, who gave them a 15-minute introduction to the brand and its philosophy, as well as the new collaboration with Jumeirah.
Following their conversations with Peigín, each guest received a curated goodie bag featuring GROUND Wellbeing products and a press release on the collaboration, before being taken to the hotel’s Talise Spa for their treatment. Post-treatment, guests were invited to unwind and explore the hotel’s spa and wellness facilities, providing further opportunity to become acquainted with Jumeirah Carlton Tower’s exceptional hospitality.
The Communication Group plc supported on all aspects of the event, from inviting media and influencers through to hosting on the day. A total of x20 top target media and influencers attended across the two days, including the likes of Harper’s Bazaar, Country & Town House, House & Garden, and BOAT International.
