The Communication Group plc has been appointed by Whitbread, the UK’s largest hospitality company, to provide strategic stakeholder engagement advice following the company’s acquisition of two sites in the City of Westminster. Whitbread plans to develop the sites on Tothill Street and nearby Dacre Street into two new hotels trading under the ‘hub by Premier Inn’ brand. Both sites are situated behind Victoria Street, close to the Houses of Parliament.
hub by Premier Inn are smartly designed, high-tech hotels in central locations – offering stylish, compact rooms cleverly planned around guests and their needs and customised via an app. Guests are able to use the app to book rooms, check-in, control room temperate, the television, order breakfast and even control room lighting. The hotels are designed entirely around the needs of guests whether business or leisure travellers.
Whitbread currently operates one other ‘hub by Premier Inn’ hotel in Westminster on St Martin’s Lane and, subject to obtaining planning consent, the new properties will add more than 400 bedrooms to its portfolio.