The Communication Group plc continues to provide political and stakeholder advice, and media relations support for Whitbread’s proposed Premier Inn hotel in a key town centre location on Wimbledon Broadway.
Separate planning applications for the 176 bedroom hotel and associated housing on an adjoining site have now been submitted to the London Borough of Merton, following a well-attended public consultation exercise held nearby. The project team were delighted by the response received, with 60 visitors attending the two exhibitions in February 2016.
Many local consultees that we have met during the consultation period were enthusiastic about the role of the hotel as a catalyst for increased inward investment and job creation, dovetailing with the council’s desire to rejuvenate the area through its emerging Wimbledon Masterplan.
Feedback revealed overwhelming support in favour of servicing the hotel via the Broadway, without affecting the residential properties on Griffiths Road to the rear of the hotel. Consequently, a new layby on the Broadway has been incorporated into the planning application.
The Communication Group plc will continue to work as part of the project team to bring the two planning applications to a successful conclusion and move forward to deliver this important catalyst for the economic rejuvenation of Wimbledon Broadway.