Canary Wharf Group plc unveiled a new brand mark for the business, reflecting its new vision as the Group continues to diversify its portfolio. This change signals the greater emphasis that will be placed on residential and retail developments, both within and outside the Canary Wharf Estate. The famous towers seen within the logo reflect the Group’s exciting evolution as a developer offering high quality office, retail, leisure and now residential space in London.
The rebrand secures greater recognition and creates a stronger identity for the Group, which started life as an office developer, but now encompasses a full range of activities including landscaping, arts and events, fit out, transport, infrastructure, Level39, residential and retail development.
The new branding underpins Canary Wharf Group’s approach as one of London’s most contemporary place makers as it moves forward with the development of a number of landmark destinations across London – including The Shell Centre, Newfoundland on the Canary Wharf Estate and 20 Fenchurch Street. It will also act as a visual representation of the quality and values that are embedded across the organisation.