Managing the best reputations


The Communication Group plc
123 Victoria Street
London SW1E 6RA



Caroline Flack visits Somabay, Egypt’s best kept secret

The Communication Group plc secured for A-Lister Caroline Flack to visit Somabay in exchange for social media coverage. Caroline Flack stayed at the Kempinski Hotel Soma Bay for a week in March and The Communication Group plc coordinated an action-packed itinerary to showcase the destination to her. Her stay was picked up by the Mail Online on three separate occasions and resulted in a mass social media excitement about the destination.

Somabay is home to five 5* hotels including the Kempinski Hotel Soma Bay, Sheraton Hotel Soma Bay, The Breakers Diving and Surfing Lodge, The Robinson Club and the Westin Somabay Golf Resort & Spa. The destination is famed for its world-class kitesurfing and diving conditions, as well as its Thalasso Spa (the largest in the whole of Africa) and the Championship Golf Course impeccably designed by Gary Player.

To see Caroline’s Instagram, visit:


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