Services

Case Studies

Blue Group Coinstar ICI i-flex solutions Institution of Chemical Engineering Invest Australia LaSalle Investment Management Royal & SunAlliance Wales Millennium Centre Welsh Development Agency

Corporate

A company’s corporate reputation and that of its management is the fundamental foundation of its success.

We understand that it can take years to build a reputation, and minutes to demolish it. The clear, consistent and positive communication of objectives, vision, achievements and values is not an optional extra, it is an absolute necessity for every modern business.

Our corporate consultants craft and execute strategic and creative campaigns that deliver real results to our clients. We analyse the implications of changing attitudes, and develop plans which enable clients to take control of their communication agenda and influence the environment within which they operate.

Our activities include:

  • Integrated marketing communications planning
  • Corporate reputation management
  • Corporate positioning & audits
  • Crisis and issue management
  • CSR
  • Brand and corporate identity repositioning
  • Opinion former and stakeholder communications
  • Media relations campaigning
  • Sponsorship and third party endorsement
  • Community relations
  • Marketing research

Business to Business

Hand in hand with the corporate team, our business to business specialists bring a range of specialist skills and a detailed knowledge of key markets to enhance a client's standing with suppliers and customers. We focus on marketing strategies and sales objectives with the purpose of enhancing our clients' commercial performance. We provide the courage to stand out - to challenge conventional thinking and to build campaigns which are outside the norm.

To achieve this we often draw on the skills of other specialist divisions within the group to develop business to business programmes which are strategic, creative and unexpected.

Our experience includes:

Blue Group

Helping the medical arm of this fast growing recruitment business to position itself as a first mover and expert on the sensitive issue of recruitment from Eastern Europe, with the national media and opinion formers.
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Coinstar

We have helped this successful US-based business from start up in the UK to successful penetration of supermarkets nationally through trade and business activity, raising awareness of their in store terminals for turning unwanted small change into useful shopping credits.
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ICI

We Identified a research opportunity linked to the 'secrets of the senses' as a focus for a major repositioning exercise to successfully transform ICI's image of 'old' industry company to modern consumer focused business.
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i-flex solutions

Tactical European projects for this leading Indian software company to help support its market leading banking products.
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Institution of Chemical Engineering

We have developed initiatives and programmes to promote the status of this industry amongst potential graduate recruits as well as highlight the career opportunities in chemical engineering.
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Invest Australia

Strategic media relations to support inward investment initiatives in key industry sectors for this Australian Government Agency.
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LaSalle Investment Management

Developing a media contact and 'thought leadership' programme to put these international property investment managers firmly on the European map.
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Royal & SunAlliance

Devised and managed a media training programme for a range of personnel at different levels within the company.
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Wales Millennium Centre

Working alongside our consumer marketing specialists to build the reputation of this new cultural and entertainment 'icon' among important opinion forming and business audiences in the UK and internationally.
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Welsh Development Agency

Multi faceted communications programme to support the Agency's inward investment objectives including country by country media tours as well as the creation of a range of profile raising initiatives.
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