Consumer

Case Studies

Bell’s Whisky Fulton Umbrellas Gleneagles Kensington Palace Gardens K’NEX Red Bull Regent Street Sun International Resorts The Knightsbridge The Ricoh Arena Wales Millennium Centre

Consumer

The consumer marketplace is often crowded, noisy and competitive. We empower our clients to stand out from the crowd through imaginative campaigns that have style and flair. To achieve maximum impact, each campaign involves detailed analysis and planning, combining creativity with discipline, to ensure that we make the greatest possible contribution to our clients' commercial success.

Our work includes:

  • New product & service launches
  • Brand repositioning
  • Promotion of consumer products and services
  • Special events
  • Third party endorsement
  • Regional road shows
  • Promotions
  • Integrated marketing communications planning
  • Media relations
  • Story placement
  • Issue led campaigns
  • Destination marketing
  • Leisure, lifestyle and travel expertise
  • Retail destination marketing
  • Youth marketing
  • Real estate profiling
  • Brand marketing
  • Promoting luxury goods and services
  • Sponsorship

Our experience includes:

Bell’s Whisky

Creating a highly masculine identity for Bell’s through association with sport, helping retain its position as number one selling blended whisky.
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Crown Blue Line Holidays

Reversing the decline in bookings for the UK’s leading self-skippered boating holiday company.
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Fulton Umbrellas

Turning a “distress” purchase into a “must have” fashion accessory for the UK’s number one umbrella company, resulting in over 30% increase in sales.
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Gleneagles

Revitalising a classic resort to appeal to a younger generation.
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Kensington Palace Gardens

Establishing Kensington Palace Gardens as “the world’s most exclusive address”.
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K’NEX

Launching a new construction toy into the market place, helping it take 25% market share in one year and win “toy of the year”.
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Red Bull

Broadening the reach of this functional energy drink by developing association with hard hitting awareness campaign, focusing on dangers of sleepiness for drivers: the “Arrive Alive” campaign.
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Regent Street

Building the brand of this famous street and making it a recognised International destination, driving footfall and dwell time.
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Sun International Resorts

Helping make these resorts world famous and driving bookings – including the Lost City at Sun City in South Africa, Atlantis in the Bahamas, Le Tousserok and Le Saint Géran in Mauritius and the Royal Mirage in Dubai.
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The Knightsbridge

Marketing London’s most prestigious new residential property, achieving highest ever prices per square foot.
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The Ricoh Arena

Launching and promoting the UK’s most exciting new sports and entertainments Arena.
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Wales Millennium Centre

Promoting the largest arts venue in Europe.
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