Trade Coverage
‘Destination marketing’ booming, says poll
PR Week
Friday 2 June 2006
The place to be
Brand Strategy
Thursday 1 June 2006
The power of destinations
ITTN
Saturday 1 April 2006
Look to the rising stars
Travel Trade Gazette
Friday 10th February 2006
Stand out and deliver
Travel Weekly
Friday 10th February 2006
Foreign investors will follow
their heart
PR Week
Thursday 9th February 2006
Look to the rising stars
Travel Trade GazetteFriday 10th February 2006
Popular destinations are in danger of becoming “clones” of each other and could be overtaken by up-and-coming cities and countries developing individual brands.
Agents are being advised to be aware of the sales potential of emerging destinations, according to a new consumer report.