Culture 'helps to draw' investors

_{Financial Times
Monday 6th February 2006}

The location of foreign investment decisions is being increasingly influenced by "soft" factors such as a city's architecture, cultural attractions and climate, a new report claims.

Althought business people look primarily at "hard" factors such as tax incentives, labour costs and access to markets, they are finding it harder to differentiate between cities solely on the basis of these factors.

Download and read this report